The 10-Question Broker Intelligence Test
Can your technology pass this 30 second broker intelligence test?
1. Who are your Top 20 brokers by actual revenue contribution, not leads, not site visits, not bookings?
Can your system answer this instantly across projects?
2. Do you know the conversion funnel of every broker?
Lead → Site Visit → Booking → Registration → Revenue. Which brokers create activity, and which actually create business?
3. Can you identify which broker performs best for which product?
A broker good at ₹1.5 Cr homes may be terrible at ₹5 Cr homes. Does your technology understand this difference?
4. Do you know which micro-market each broker actually influences?
Not where their office is, where their customers come from, what they buy and at what ticket size.
5. Can you identify your “sleeping brokers”?
Brokers who have historically generated revenue for you but haven't brought a lead/site visit/booking in the last 30-90 days. Does your system automatically flag and reactivate them?
6. Does every broker receive the same communication from you?
Or does your system personalize inventory, offers, creatives and communication based on that broker’s historical performance and customer profile?
7. Can you calculate the true ROI of every broker relationship?
Revenue generated versus brokerage paid, incentives offered, events conducted, leads shared and servicing effort.
8. Can your sales team see a broker’s complete relationship with your organization?
Across projects, cities and years, meetings, leads, site visits, bookings, revenue, payouts and previous interactions in one place?
9. Can your system predict which brokers should be activated BEFORE your next launch?
Based on product, location, ticket size, historical conversion and customer catchment, can technology give your sales team the first 100 brokers to call?
10. If your Channel Sales Head left tomorrow, would your broker intelligence leave with them?
Or has your organization converted those relationships, conversations and learnings into institutional data?
The scoring
Give yourself 1 point for every YES.
8-10: Your CP ecosystem is becoming intelligence-led.
5-7: You have technology, but significant intelligence still sits with people.
0-4: You don't have a broker-tech ecosystem. You have a broker database.
