Shriram Properties transforms lead qualification with Convo AI
Shriram Properties partnered with ACX Convo AI, India’s first conversational AI solution designed for real estate pre-sales, to transform how their pre-sales operations handled lead engagement and qualification. The goal was to create a seamless, intelligent, and data-driven process that improved responsiveness, reduced manual dependency, and enhanced customer experience for the Serenity project in Yelahanka, Bangalore.
The Challenge
Key operational hurdles Shriram Properties encountered with manual pre-sales workflows for the Serenity project.
Low lead connectivity due to limited calling hours and manual follow-up dependencies across sales shifts.
Delays in lead processing turnaround time exceeding 30 minutes per lead, impacting first-response conversion rates.
Limited insight into customer sentiment, qualification depth, and true call outcomes from basic pre-sales notes.
Heavy dependency on manual quality checking (QC) and manual reporting, creating operational bottlenecks.
The Solution
Deploying ACX Convo AI as an intelligent pre-sales engagement and automated analytics engine.
ACX Convo AI was deployed as an intelligent calling and engagement engine that connected instantly with leads, captured real-time responses, and provided sentiment-based insights.
The conversational AI assistant ensured every lead received an immediate response, eliminating initial calling delays and drastically reducing QC overhead.
Post-call analytics and lead qualification metrics were fully automated for improved sales visibility and faster management decision-making.
Results Achieved
Measurable improvements across lead connectivity, processing turnaround time, and operational efficiency.
Overall lead connectivity improved from 30% to 65% through instant round-the-clock outbound calling.
Qualified buyer conversions increased from ~18% to ~27%, accelerating high-intent prospects through the sales pipeline.
Average lead processing turnaround time was slashed from over 30 minutes down to under 3 minutes.
Manual QC dependency was reduced from maximum overhead to nil through automated call transcription and scoring.
Real-time sentiment tracking and emotional tone classification enabled through conversational AI intelligence.
Actionable post-call analytics and executive reporting activated for deep sales and marketing performance insights.
Client Testimonial
“Shriram Properties achieved faster conversions, enhanced customer engagement, and gained real-time visibility into pre-sales performance – setting a new benchmark in AI-driven real estate communication.”