Gera Developments drives engagement for “My CCQ” campaign
Gera Developments leveraged ACX Convo AI to drive engagement for its “My CCQ” (Child-Centric Quotient) campaign. The interactive, AI-led experience educated potential homebuyers on the importance of environments that nurture child development. Through conversational interactions, ACX Convo AI guided users through the quiz, shared personalized scores, and sparked meaningful conversations around choosing the right home for their families.
The Challenge
Key obstacles Gera Developments encountered in initiating meaningful, education-first conversations with prospective homebuyers.
The pre-sales team faced challenges with limited scripts, struggling to initiate meaningful conversations about customers’ existing homes.
Directly promoting the project wasn’t an option; conversations needed to focus organically on elevating CCQ scores and home environments.
Convincing leads to visit the physical site and experience center for further consultative engagement was essential to overall campaign success.
The Solution
How ACX Convo AI and native Salesforce CRM automation orchestrated personalized, high-speed customer engagement.
A conversational AI was developed to educate customers about CCQ and its benefits while guiding them to book site visits seamlessly.
Smooth integration with Salesforce (SFDC) enabled automated call initiation within 60 seconds of lead generation.
A detailed SFDC dashboard provided 360-degree insights into call statistics (attempts, responses, unanswered calls), preferred budget and configurations, call transcripts, engagement tracking, and site visit schedules with customer interest levels.
Over 2,500 calls were completed within 3 hours, backed by automatic, intelligent re-attempts for unanswered calls.
Results Achieved
Transforming campaign responsiveness and conversion velocity through real-time AI automation.
Call response times reduced to under 60 seconds with instant automated API calling from lead capture.
2,500+ targeted conversations completed in just 3 hours with automatic re-attempts for unanswered calls.
Improved scheduling of site visits and conversion opportunities through consultative AI conversations.
Client Testimonial
“The ACX Convo AI solution empowered Gera Developments to transform the “My CCQ” campaign into a highly personalized and impactful initiative. By seamlessly blending education and subtle promotion, the solution facilitated meaningful customer conversations, resulting in better-qualified leads and higher visit rates to the experience center.”