The Challenge
Ashar Group is a leading real estate developer recognized for innovative commercial and residential projects across Mumbai MMR. Operating with a massive network of channel partners (CPs), managing partner registrations, lead tagging, and commission payouts created operational friction.
Legacy communication over phone calls and WhatsApp groups resulted in disputed lead ownership, delayed commission approvals, and fragmented property collateral distribution.
"AbsoluteCX enabled us to build transparency with over 2,500 active channel partners. Broker payouts are now tracked digitally, and lead attribution disputes have dropped to zero."
AG
Ashar Group Leadership
Channel Partner Operations
The Solution
Ashar Group deployed the custom AbsoluteCX Channel Partner App & CP Portal:
- Digital Lead Tagging: Brokers register clients digitally with timestamped audit trails.
- Real-Time Inventory Access: Unit availability, floor plans, and pricing calculators updated live.
- Transparent Payout Tracking: Automated commission milestone alerts and invoice uploads directly inside the mobile app.
The Results
With AbsoluteCX, Ashar Group achieved significant improvements in Channel Partner performance:
Active Channel Partners
2,500+ Registered CPs
Lead Attribution Disputes
Reduced to 0
Payout Processing Cycle
75% Faster turnarounds