CASE STUDY • REAL ESTATE PRE-SALES 5 MIN READ

How Signature Global adopted ACX Convo AI to enhance pre-sales performance

Case Study Cover

The Challenge

Signature Global is one of India's premier real estate developers. For their flagship Cloverdale project in Sector 71, Gurugram, the sales team generated over 20,000 monthly digital ad inquiries across Google, Meta, and property aggregators.

Before adopting AbsoluteCX, pre-sales executives manually dialed leads, verified buyer budgets, and scheduled physical site visits. Peak ad traffic on weekends resulted in severe response bottlenecks, with leads waiting up to 24 hours for initial contact—causing high drop-off rates and lost buyer interest.

"AbsoluteCX Convo AI completely eliminated our weekend response delay. prospective home buyers now receive instant floor plans, pricing details, and automated site visit slots on WhatsApp in under 30 seconds."
RK
Rajesh Kumar
Head of Pre-Sales & CX, Signature Global

The Solution

Signature Global implemented the AbsoluteCX Pre-Sales Module integrated with Convo AI across all digital channels:

  • Instant WhatsApp Qualification: The moment a lead fills an ad form, Convo AI initiates a conversational flow confirming 2BHK/3BHK preferences and site visit dates.
  • Automated Site Visit Booking: Prospective buyers select time slots and receive QR-code entry passes directly on WhatsApp.
  • Real-Time CRM Synchronization: High-intent buyers are automatically assigned to senior sales managers with sentiment tags attached.

The Results

The adoption of AbsoluteCX Convo AI delivered immediate, measurable impact for Cloverdale Sector 71:

Pre-Sales Lead Engagement +240% Increase
First Response Time Reduced from 24 Hours to < 30 Seconds
Customer Acquisition Cost (CAC) Reduced by 65%

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