Shriram Properties partnered with ACX Convo AI, India's first conversational AI solution designed for real estate pre-sales, to transform how their pre-sales operations handled lead engagement and qualification. The goal was to create a seamless, intelligent, and data-driven process that improved responsiveness, reduced manual dependency, and enhanced customer experience for the Serenity project in Yelahanka, Bangalore.
Low lead connectivity due to limited calling hours and manual follow-ups.
Delays in lead processing time exceeding 30 minutes per lead.
Limited insight into customer sentiment and call outcomes.
Complete dependency on manual QC and reporting.
ACX Convo AI was deployed as an intelligent calling and engagement engine that connected instantly with leads, captured real-time responses, and provided sentiment-based insights. The AI assistant ensured every lead received a prompt response, eliminating delays and reducing QC overhead. Additionally, post-call analytics and lead qualification metrics were automated for better sales visibility and decision-making.
Results Achieved
Connectivity: Improved from 30% → 65%
Lead Qualification: Increased from ~18% → ~27%
Lead Processing TAT: Reduced from > 30 mins → < 3 mins
Customer Sentiment Tracking: Enabled through AI
Post-Call Analytics: Activated for sales and marketing insights
QC Manual Dependency: Reduced from Maximum → Nil
Impact: Shriram Properties achieved faster conversions, enhanced customer engagement, and gained real-time visibility into pre-sales performance - setting a new benchmark in AI-driven real estate communication.
