Gera
Gera Developments leveraged ACX Convo AI to drive engagement for its “My CCQ” (Child-Centric Quotient) campaign. The interactive, AI-led experience educated potential homebuyers on the importance of environments that nurture child development. Through conversational interactions, ACX Convo AI guided users through the quiz, shared personalized scores, and sparked meaningful conversations around choosing the right home for their families.
Challenges Identified
The pre-sales team faced challenges with limited scripts, struggling to initiate meaningful conversations about customers’ existing homes.
Directly promoting the project wasn’t an option; conversations needed to focus on elevating CCQ scores.
Convincing leads to visit the site for further engagement was essential to campaign success.
Solution Implemented
A conversational AI was developed to educate customers about CCQ and its benefits while guiding them to book site visits seamlessly.
Smooth integration with Salesforce (SFDC) enabled call initiation within 60 seconds of lead generation.
- Call statistics (attempts, responses, unanswered calls)
- Preferred budget and configurations
- Call transcripts and engagement tracking
- Site visit schedules and customer interest levels
Over 2,500 calls were completed within 3 hours, with automatic re-attempts for unanswered calls.
Results Achieved
Call response times reduced to under 60 seconds.
2,500+ targeted conversations completed in just 3 hours.
Improved scheduling of site visits and conversion opportunities.
Conclusion
The ACX Convo AI solution empowered Gera Developments to transform the “My CCQ” campaign into a highly personalized and impactful initiative. By seamlessly blending education and subtle promotion, the solution facilitated meaningful customer conversations, resulting in better-qualified leads and higher visit rates to the experience center.