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Gera

Gera Developments leveraged ACX Convo AI to drive engagement for its “My CCQ” (Child-Centric Quotient) campaign. The interactive, AI-led experience educated potential homebuyers on the importance of environments that nurture child development. Through conversational interactions, ACX Convo AI guided users through the quiz, shared personalized scores, and sparked meaningful conversations around choosing the right home for their families.

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Challenges Identified:

  • Basic Scripts: The pre-sales team faced challenges with limited scripts, struggling to initiate meaningful conversations about customers' existing homes.

  • Subtle Communication: Directly promoting the project wasn't an option; conversations needed to focus on elevating CCQ scores.

  • Experience Center Visits: Convincing leads to visit the site for further engagement was essential to campaign success.

Solution Implemented:

  • ACX Convo AI Integration: A conversational AI was developed to educate customers about CCQ and its benefits while guiding them to book site visits seamlessly.

  • API Integration: Smooth integration with Salesforce (SFDC) enabled call initiation within 60 seconds of lead generation.

  • Comprehensive Dashboard: A detailed SFDC dashboard provided insights into:

    • Call statistics (attempts, responses, unanswered calls)

    • Preferred budget and configurations

    • Call transcripts and engagement tracking

    • Site visit schedules and customer interest levels

  • Efficient Call Management: Over 2,500 calls were completed within 3 hours, with automatic re-attempts for unanswered calls.

Results Achieved:

  • Rapid Lead Engagement: Call response times reduced to under 60 seconds.

  • Enhanced Engagement: 2,500+ targeted conversations completed in just 3 hours.

  • Optimized Lead Qualification: Improved scheduling of site visits and conversion opportunities.

Conclusion:

  • The ACX Convo AI solution empowered Gera Developments to transform the "My CCQ" campaign into a highly personalized and impactful initiative. By seamlessly blending education and subtle promotion, the solution facilitated meaningful customer conversations, resulting in better-qualified leads and higher visit rates to the experience center.