Gera Developments aimed to educate potential customers on the significance of living in environments conducive to child development through its "My CCQ" (Child-Centric Quotient) campaign. The interactive quiz provided participants with scores and interpretations to promote thoughtful conversations about their living spaces.
Basic Scripts: The pre-sales team faced challenges with limited scripts, struggling to initiate meaningful conversations about customers' existing homes.
Subtle Communication: Directly promoting the project wasn't an option; conversations needed to focus on elevating CCQ scores.
Experience Center Visits: Convincing leads to visit the site for further engagement was essential to campaign success.
ACX Convo AI Integration: A conversational AI was developed to educate customers about CCQ and its benefits while guiding them to book site visits seamlessly.
API Integration: Smooth integration with Salesforce (SFDC) enabled call initiation within 60 seconds of lead generation.
Comprehensive Dashboard: A detailed SFDC dashboard provided insights into:
Call statistics (attempts, responses, unanswered calls)
Preferred budget and configurations
Call transcripts and engagement tracking
Site visit schedules and customer interest levels
Efficient Call Management: Over 2,500 calls were completed within 3 hours, with automatic re-attempts for unanswered calls.
Rapid Lead Engagement: Call response times reduced to under 60 seconds.
Enhanced Engagement: 2,500+ targeted conversations completed in just 3 hours.
Optimized Lead Qualification:Improved scheduling of site visits and conversion opportunities.
The ACX Convo AI solution empowered Gera Developments to transform the "My CCQ" campaign into a highly personalized and impactful initiative. By seamlessly blending education and subtle promotion, the solution facilitated meaningful customer conversations, resulting in better-qualified leads and higher visit rates to the experience center.
