Ashar Group is a leading real estate developer recognized for its innovative projects and robust channel partner (CP) network. To strengthen their relationship with CPs and enhance overall efficiency, Ashar Group required a digital solution to streamline CP management, improve productivity, and drive better results.
Inefficient Lead and Meeting Management: Sourcing Managers (SMs) struggled to schedule and track meetings with CPs, resulting in missed opportunities and miscommunication.
Manual CP Registration Process: CPs had to undergo a cumbersome manual process to register and provide KYC documents, leading to delays and operational inefficiencies.
Limited Access to Marketing Collaterals: CPs lacked easy access to project creatives, making it harder for them to engage their customers effectively.
Lack of Performance Visibility: Tracking CP and SM productivity and performance was a manual and time-consuming process, leading to gaps in performance evaluation and optimization.
Site Visit Scheduling and Lead Management: CPs can schedule site visits, track leads, and manage customer interactions with ease.
Streamlined SM and CP Meetings: SMs can efficiently schedule CP meetings, track their locations, and upload MOM documents post-meeting, ensuring all interactions are documented.
Automated CP Registration: The app allows CPs to digitally register/empanel themselves and upload essential documents like KYC, RERA Certificates, and GST Certificates, expediting the onboarding process.
Access to Marketing Collaterals: CPs can download project creatives with automated, customized CTAs and share them directly with customers via the app.
Performance Tracking and Insights: SM and CP productivity, performance, and activities can be mapped in real-time, offering actionable insights for better decision-making.
30% Increase in CP Engagement: Easy access to tools, creatives, and lead management capabilities enhanced CP participation and involvement.
50% Reduction in Administrative Overheads: Automated CP registration and streamlined meeting documentation saved significant time and effort.
Improved SM and CP Productivity: Real-time tracking and performance insights enabled better monitoring and optimization.
Seamless Marketing Collateral Distribution: CPs could quickly access and share customized project creatives, driving better customer engagement.
Enhanced Operational Efficiency: Digitizing manual processes and centralizing data improved coordination and reduced delays.
"The Absolute CX Channel Partner App has been a game-changer for our operations. It has streamlined how we engage with our CP network, making our processes more efficient and transparent. The ability to track productivity and provide real-time support to CPs has been a massive value addition."
- Ashar Group Team
