Using the Right Technology to Boost Channel Partner Sales
In the real estate business, the channel partners are indeed the brokers, who further help in the sales-making process for the developers. In the past, the task of interacting with these partners has always been a tedious one that required lots of time. Sales managers would travel from one channel partner to another meeting them to introduce new projects and appeal to them to sell units. While effective, this method is rather slow and requires an extensive amount of manpower. That said, with the help of technology, such development processes can be made easier, efficient, and productive.
The Traditional Approach: Time-Consuming and Resource-Intensive
In the old method of selection, a sales manager would have to go out into the market to search and select channel partners. It entailed appreciating their needs, outlining the goals of the project, and discussing the most suitable solutions. This process entailed the use of many sales managers most of whom were only able to meet a few channel partners within the region daily. This not only took much time but was critically dependent on the participation and productivity of the individual sales managers.
A Game Changer for Developers and Channel Partners
Technology at the right level gives developers the ability to notify all the channel partners at once through notices and messages. This makes it easy to track the partners’ performance such that many sales managers would have to spend time observing each of the partners physically. Instant communication means that any of the partners concerned will have the project’s information at any given time without having to go through several steps in between.
A web-based system can be set up to deliver all the training material and information about development projects. These resources are available to the channel partners at any given time to ensure they comprehend and market the project accordingly. This on-demand training approach helps to keep all partners informed and ready to sell the units.
Lead management can also be reckless on technology platforms that plan channel partners to conveniently manage their leads. It can easily tell which of the leads are active and have opened or responded to the messages or that they are the ones that need more messages and which ones are the sales. Similarly, the usage of real-time tracking is more effective while considering the resource utility and call conversions.
In the present scenario, the entire booking process can be conducted through a technology-based platform. Direct access to units can also be purchased by channel partners through the platform thereby decreasing paperwork and the time taken to complete transactions. This convenience enables partners to complete the arrangements and developers to monitor the sales activity.
With automated invoicing systems, channel partners can raise invoices and generate revenue on the same platform. This reduces operating costs and ensures timely payments, increases partner satisfaction and loyalty.
In conclusion, in today’s fast-paced real estate market, developers simply cannot rely on conventional methods. By adopting the right technology, manufacturers can better communicate with their channel partners, provide better support, and streamline the entire sales process. This not only increases sales but also strengthens relationships with channel partners.
Technology is not just an option; it’s a necessity for developers who want to stay ahead of the competition. By implementing tech solutions, developers can increase the efficiency of their sales operations, provide better service to their channel partners, and ultimately increase sales volume The future of real estate sales is digital, and the time to accept it is now.
