How to Use Salesforce for Pre-Sales and Post-Sales in Real Estate
In Indian real estate, the sale doesn't end at booking. In fact, that's just the halfway mark.
Pre-sales is the sprint. Post-sales? That's the marathon.
So why are most developers still using different tools and even different teams to manage both?
That's where Salesforce comes in.
When configured right, Salesforce can unify the entire sales journey — from the first inquiry to final handover. And Absolute CX helps make that a reality.
Pre-Sales Chaos? Salesforce Can Fix That
Pre-sales in real estate is fast, emotional, and multichannel:
- 100+ inquiries from ads, calls, and CPs
- Multiple follow-ups across WhatsApp, calls, and emails
- Site visit coordination with sales teams
Most CRMs break under this pressure.
But Salesforce, with Absolute CX's custom pre-sales layer, makes it frictionless:
- Auto-lead assignment based on project and priority
- AI-based lead scoring that shows who's hot (and who's not)
- Integrated call tracking, WhatsApp sync, and smart follow-up reminders
No leads slipping through the cracks. No Excel chaos. Just streamlined selling.
Post-Sales: The Forgotten Funnel
Let's be honest, post-sales is where most real estate CRMs go to die.
You've got separate software for:
- Documentation
- Payment tracking
- Customer communication
- Legal workflows
Why juggle five tools when Salesforce can handle it all?
With Absolute CX, Salesforce becomes your post-sales brain:
- Token to registration tracking
- Document uploads, e-signatures, and version control
- Payment milestone nudges via WhatsApp/SMS/email
- Escalation triggers for delays or compliance lapses
One CRM. Total Lifecycle Visibility.
Imagine this:
- Your sales team sees when payments are delayed
- Your legal team gets alerts on pending documents
- Your CRM shows exactly who's due for possession this month
That's the power of a unified Salesforce, engineered for Indian real estate.
How Absolute CX Makes It Happen
We don't just install Salesforce. We tailor it to your entire sales journey.
Here's how:
- Custom objects for inventory, towers, floor plans
- Pre/post-sales dashboards with real-time deal insights
- Nudges, automations, and smart flows mapped to your lifecycle
You don't need five tools to manage sales. You need one CRM that actually understands real estate.
Ready to Power Up Pre to Post?
Real estate success isn't just about getting the sale, it's about delivering it right.
Absolute CX makes Salesforce your single source of truth across both pre-sales and post-sales.
Want to see it in action? Drop your email or visit AbsoluteCX.com to discover how we help real estate businesses scale without the system sprawl.
Salesforce in Real Estate = Absolute CX
